Pringles made their 9th consecutive Super Bowl commercial appearance in 2026 and wanted to highlight the brand’s slogan “Once You Pop, the Pop Don’t Stop”. So naturally, we tapped into one of the biggest pop stars, Sabrina Carpenter, to make her Super Bowl debut. As a genuine fan of Pringles, Sabrina’s sharp wit, sense of humor, and flirtatious music style made her the perfect match. We wrote the script specifically for Sabrina because we believed she could authentically personify Pringles playful and unhinged tone.

Sabrina’s new man, Pringleleo, was made from thousands of real Pringles crisps. And yes, Pringles were harmed in the making of this commercial.

Outside of using one of the most iconic pop stars of the decade, Pringles continued to leverage its distinct brand assets to make this ad memorable for the brand.